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Overview

Every’s Prospecting Agent finds potential clients among people you already know. It searches the contacts and relationship data you choose to connect, researches promising matches, scores them for fit and relationship strength, and lists the best matches on the Prospects page for review. This is warm-network prospecting, not a cold-contact database. Every does not buy a lead list or send automatic outreach to everyone it finds. For a public explanation of how this differs from list-based prospecting, see AI lead generation from your existing network. For the broader relationship-to-client workflow, see Every’s AI CRM guide.

Open Prospects

Prospecting runs from the Prospects page; approved prospects land on Deals at the Lead stage
Prospecting uses AI credits. The work required depends on the size of your network and how much enrichment or research the agent needs to do. See What is a credit?.

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How warm-lead discovery works

Prospecting works through targets. A target describes who you want to reach and the services it applies to. For each target, Every:
  1. Reads what your business sells and the audience the target describes.
  2. Skips people who are already in an active deal, already waiting for your review, or that you have rejected. Your teammates and people at your own company are never scored.
  3. Scores everyone else in your network for fit and relationship strength. People whose details are still being filled in are scored once enrichment finishes.
  4. Researches the strongest matches more deeply and writes a short reason for each one.
  5. Adds each qualified match to the review table on the Prospects page as soon as it is scored.
There is no lead count to request. Every scores the whole eligible network for each target, so matches stream in while the pass runs. A target also keeps working after that: when people are added or their details change, Every scores them again.

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Where Every looks

Every searches the relationship sources you have added to your workspace:
  • People you created or imported
  • Google Contacts
  • Gmail correspondence and Google Calendar meeting history, when those permissions are connected
  • LinkedIn connections and message history you imported, or synced by connecting LinkedIn
  • Instagram accounts you follow and your Instagram DMs, when Instagram is connected
  • People brought in through supported integrations or enrichment
Every uses evidence from the relationship itself rather than treating one source as inherently better. A first-degree LinkedIn connection, recent correspondence, meetings, and a complete professional record can all help establish that a relationship is warm. To bring in more people, use Add to network in the Prospects page header.
Every only uses sources you connect or import. Google Drive access is file-by-file, and Google permissions can be managed separately. See Google Workspace.

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How leads are scored

The review table on the Prospects page shows the two primary decision scores:
  • Fit — how closely the person matches what you sell and who you want to reach.
  • Relationship — how strong the available path is based on your recorded history and connection evidence.
The agent also considers timing, confidence, professional context, and contactability when deciding whether to surface a match. The Reason column says why Every surfaced each person (hover it to read the full text). A score is a decision aid, not proof that someone will buy.

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Choose who you want to find

Open Prospects and select Add target. Pick one of the suggestions Every draws from your Business DNA, or describe a custom audience and the services it applies to. Every names the target for you. New workspaces start with up to three targets suggested from Business DNA, so there is usually something to review right after onboarding.

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Targets run automatically

There is no schedule to set and no search to re-run. Once you add a target, Every scores your network for it and keeps it current as your network changes.
  • Target cards across the top of the page show each target’s name, how many prospects are left to review, and how many active deals it has produced. All prospects combines every target. Select a card to filter the table to that target.
  • Min scores sets the lowest Fit and Relationship score a prospect needs for the selected target. The table re-filters live as you move the sliders; nothing is re-scanned.
  • Target details (the ⓘ button on a card) shows the brief, services, min scores, results, the deals the target produced (archived ones included), network coverage, and what Every learned. Rename the target, Duplicate it, or Archive it from there.
A target’s brief stays fixed once it is created. To try a variation, Duplicate the target. Archiving a target removes it from the page but leaves its deals on Deals. You can have up to 10 active targets.

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Custom targets

A custom target is one you describe yourself instead of picking a suggestion. Describe the audience in plain language and choose the services it applies to. Examples:
If you describe a target you already have, Every opens the existing one instead of creating a duplicate, and offers to restore it if it was archived.

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Review before anything happens

Every lists every discovered match on the Prospects page. At this point the prospect has a reason and scores, but no outreach draft has been sent and the person is not yet in the active pipeline. Prospects is its own page in the left rail, right after Deals, with a count of who is waiting. The Deals header also shows Prospects · N to take you there. Each row has:
  • Approve — creates a deal at the Lead stage. The pipeline agent then builds the sales plan and prepares the first outreach draft.
  • Add to deal — shown when the person’s company matches one of your existing deals. It adds the person to that deal instead of creating a new one; the menu next to it still offers Approve as new deal.
  • Reject — removes the match and suppresses that person from future searches. A feedback row stays open for 5 seconds so you can tell Every why.
Select several rows and use Actions to approve or reject them together. Nothing is sent from Prospects. Later, when the pipeline prepares outreach, you still review the exact message before sending it. The one exception is a deal where you turn on Auto mode: Every then replies and follows up with that deal’s contact on its own, inside a conversation they’ve already written in.

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Teach Every what a good lead looks like

Every learns from the prospects you approve or reject and from guidance you add under What Every learned, in Prospecting settings (the settings icon in the Prospects page header). Use it for durable rules such as:
You can review and remove anything Every learned from the same place. Rejecting a person suppresses them globally; the optional reason helps improve the broader scoring pattern.

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Frequently asked questions

No. Every starts with the contacts and relationship sources you authorize. It can enrich and research those records, but it does not sell a third-party list of strangers.
Not by default. Matches first appear on the Prospects page. You approve a prospect before the pipeline prepares outreach, and you review the message before it is sent. If you turn on Auto mode for a deal, Every replies and follows up with that deal’s contact on its own, only inside a conversation they’ve already written in, with a few minutes to cancel each message.
The person is removed from review and suppressed from future searches under every target, including targets you add later. Adding a reason also gives the agent a useful preference signal.
Every only lists people who meet the target’s Min scores. People already in a deal, already reviewed, or rejected are skipped, and records without enough professional data score low. Lower the min scores to see more, or grow your network with Add to network. Target details shows how much of your network the target has covered.
Prospecting no longer runs as a scheduled task. Targets keep working on their own from the Prospects page, so there is no schedule or lead count to manage.

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Next steps

Sales Pipeline

Manage approved leads, plans, outreach, proposals, and invoices

Scheduled Tasks

Manage other recurring agent tasks

Google Workspace

Connect Gmail, Calendar, and Contacts as relationship sources

Manage People

Import and organize the network Every can evaluate

AI Lead Generation Guide

Compare warm-network discovery with cold-list prospecting
Need help? Contact support at hello@every.ai