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Overview

Every Agent is Every’s conversational assistant that understands your business and manages day-to-day operations. Instead of clicking through menus, describe what you need in natural language - Every Agent handles it. Core Philosophy: Every Agent isn’t just a chatbot - it’s an intelligent system with deep business knowledge, integration access, and autonomous multi-step workflow execution.

Agent Context & Intelligence

Every Agent knows your business through multiple layers of context:

Organization Prompt

Your organization prompt is custom instructions that shape every interaction. Think of it as an always-present briefing document. What to Include:
  • Business description and services
  • Target clients and ideal customers
  • Communication style preferences
  • Pricing philosophy and values
  • Special requirements or workflows
Example:
We're a boutique digital marketing agency specializing in e-commerce brands
generating $1M-$10M annually. We offer paid advertising (Facebook, Google),
email marketing, and conversion optimization.

Typical retainers: $3K-$10K/month. Communication should be professional but
friendly, data-driven, results-focused. Always emphasize ROI.

Default terms: Net 30, detailed line items showing hours and deliverables,
include next month's strategy preview in notes.
How Every Agent Uses It:
  • References your prompt before every response
  • Shapes invoice creation, line items, notes, and tone
  • Guides email drafting and client communication
  • Informs pricing recommendations and maintains brand voice
Update your organization prompt in Business Context workspace. The more specific you are, the better Every Agent understands your business!
Every Agent accesses reference materials you upload: Supported References:
  • Uploaded Files: PDFs, Word docs, spreadsheets (agreements, rate cards, guidelines)
  • Google Drive Links: Live documents (proposals, templates, policies)
  • Web URLs: Your website pages (services, pricing, about us)
How Agent Uses References: Searches content for proposals/invoices, cites standard terms, uses pricing from rate cards, maintains brand consistency

Integration Access

Every Agent connects directly to your integrations: Google Workspace: Gmail, Calendar, Drive, Contacts Stripe Payments: Payment status via database records Your Business Data: All clients, invoices, time entries, expenses, offerings (including synced data from HubSpot and other integrations) This means Every Agent can say: “I see ACME Corp paid their invoice yesterday” or “You have 3 overdue invoices totaling $12,500” without you providing context.
HubSpot data is synced to your database and accessible via client records, but the agent doesn’t have direct HubSpot API access.

Business Intelligence

Every Agent can run business intelligence analysis on demand to synthesize patterns across your data: What Gets Analyzed: Email patterns, calendar rhythms, financial trends, payment behavior, document patterns Example Insights:
"Your top 3 clients generate 60% of revenue - consider diversifying"

"Consulting services have 85% margin vs 40% for implementation"

"Average days to payment: 45 days with Net 30 terms"
To Run Analysis: Click the “Run Analysis” button in the Business Context settings panel or ask Every Agent to “analyze my business performance” Every Agent references these insights when you ask: “How’s my business doing?” or “What should I focus on this quarter?”

How Every Agent Works

Every Agent operates in direct execution mode, handling your requests conversationally and performing actions immediately.

Direct Execution

Every Agent processes your requests in real-time, executing actions as you describe them: How It Works:
  • You describe what you need in natural language
  • Every Agent understands the context and performs the action
  • Results are shown immediately in the conversation
  • Complex multi-step operations are handled autonomously
Examples:
"Create an invoice for ACME Corp for $5,000 for consulting services"
→ Agent creates invoice immediately and shows you the result

"Send payment reminders to all overdue invoices"
→ Agent identifies overdue invoices and sends reminders in real-time

"Show me my top 5 clients by revenue"
→ Agent queries your data and presents the analysis
Every Agent handles complex operations behind the scenes, breaking them into steps automatically without requiring explicit planning approval.

Core Capabilities

Every Agent performs actions across all major features: Client Management - Create/update/archive, import from Google/CSV, enrich with company data, manage CC emails Invoice Operations - Create from scratch or templates, add line items, apply taxes/discounts, schedule sends, track delivery Payment Tracking - Record manual payments, claim to invoices, check Stripe status, send reminders Time & Expense Management - Log entries, parse receipt images, categorize for taxes, mark billable, add to invoices Proposals & Estimates - Create detailed proposals, track approvals, convert to invoices Automations - Set up recurring schedules, test workflows, activate/deactivate, review history Data Analysis - Revenue reporting, client analysis, cash flow projections, pattern recognition CSV & Data Import - Analyze structure, map columns, handle large files with batching, track progress

Interaction Best Practices

Be Specific

Vague: “Make an invoice” ✅ Specific: “Create an invoice for ACME Corp for consulting services, $5,000, due in 30 days”

Provide Context

Good Context:
"Create an invoice for the website redesign project with ACME Corp.
Include 40 hours at $150/hour plus $500 hosting setup fee. Net 30 terms."
Why: Agent knows exactly what to include, no back-and-forth needed, correct pricing applied

Review Proposals

Every Agent shows what it’s about to do before acting:
Agent: "I'll create an invoice for ACME Corp with:
- Line item: Website Redesign - 40 hours @ $150/hr = $6,000
- Line item: Hosting Setup (one-time) = $500
- Total: $6,500
- Terms: Net 30 (due [date])

Should I create this invoice?"
Review carefully: Amounts, client names, line items, due dates

Iterate Naturally

Every Agent remembers context for refinement:
You: "Create an invoice for ACME Corp for $5,000"
Agent: [Shows preview]
You: "Actually make it $5,500 and add a thank you note"
Agent: [Updates and shows revised version]
You: "Perfect, send it"
Agent: [Sends and provides tracking link]

Ask Questions

"Who are my top 5 clients by revenue?"
"How many overdue invoices do I have?"
"Which clients haven't been invoiced in 6 months?"
"Show me expenses I haven't billed back to clients"

Advanced Workflows

CSV Data Import

Every Agent includes a powerful CSV import wizard for migrating data from other systems or bulk-loading records. What you can import: Clients, invoices, payments, expenses, offerings, and time entries How it works:
  1. Upload CSV to chat: “Import this CSV of historical invoices”
  2. Agent analyzes and proposes column mapping
  3. Preview sample rows and validation results
  4. Confirm to execute (batched for large files)
  5. Review import summary
You: "Import this CSV of 500 old invoices"
Agent: "I found 500 invoices. Here's my proposed mapping... Should I proceed?"
You: "Yes"
Agent: "Import complete! ✓ 500 invoices created, ✓ 47 new clients created"

Full CSV Import Guide

Complete documentation: CSV formats, column mapping, error handling, best practices, and example files

Batch Updates

Beyond imports, Every Agent can batch-update existing records: Examples:
"Update all clients in 'Enterprise' category to Net 45 payment terms"
"Add CC email [email protected] to all corporate clients"
"Archive all clients with no invoice activity in the last 2 years"
"Change tax rate to 13% on all offerings in the 'Consulting' category"
"Mark all unpaid invoices over 90 days as overdue"

Complex Analysis

"Analyze my revenue by client for Q4 and create a report showing
top performers, growth trends, and clients at risk"
Agent will query data, calculate trends, identify issues, generate formatted report, provide insights.

Multi-Step Setup

"Set up my business for 2025:
1. Create new offering for consulting at $175/hour
2. Update all automations to use new rate
3. Send rate change notice to retainer clients"
Plan Mode breaks this into steps, shows complete plan, executes systematically, tracks completion.

Getting Started

First Conversation

  1. Simple query: “Show me my last 5 invoices”
  2. Create something: “Create a test invoice for $100”
  3. Multi-step task: “Import this CSV of 20 clients”
  4. Ask for insights: “What are my most common services?”

Customize Your Context

  1. Set Organization Prompt - Describe business, services, preferences
  2. Upload Reference Files - Agreements, rate cards, brand guidelines
  3. Connect Integrations - Google Workspace, Stripe, HubSpot
  4. Test: “Create an invoice for my standard consulting service” - verify Agent uses your rates and terms

Next Steps

Remember: Every Agent learns from your context. The more you customize your organization prompt and upload references, the better Every Agent understands and serves your business!