Foundation First
Complete Organization Setup
Spend 30 minutes on setup to save hours later. Every feature depends on proper configuration. Essential Checklist:- ✅ Business info (name, address, email, phone, logo)
- ✅ Brand color
- ✅ Default currency and payment terms (Net 30 recommended)
- ✅ Sales tax rate and invoice note templates
Connect Stripe Early
Clients with online payment options pay 5-10x faster. Even if most pay by check, give them the option. Benefits: No waiting for checks, instant confirmation, reduces “forgot to pay” excuses, professional experience Setup Time: 10 minutes | Impact: Dramatically faster paymentClient Management
Use Smart Client Features
Client Enrichment - Auto-fill company logo, address, website, and industry info for business clients (click more options menu ⋮ → Enrich Client) CC Emails - Add accounting departments, project managers, and stakeholders to keep everyone informed Import Contacts - Use Google contact suggestions in the client form plus the Scan Contacts card on your Home dashboard to add recent contacts in minutesInvoicing Excellence
Create Offerings First
Set up service/product catalog with standard rates before invoicing. Benefits: 10x faster invoicing, consistent pricing, professional descriptions, automatic tax, rate history Investment: 30 minutes | Return: 5-10 minutes saved per invoice foreverUse Detailed Line Items
Bad: “Consulting - $5,000” Good: “Brand Strategy Consultation - Competitive analysis, target audience research, brand positioning workshop, strategic roadmap development, and final presentation. Includes 3 rounds of revisions.” Why: Reduces disputes, justifies pricing, sets expectations, looks professionalTrack Invoice Status
Monitor which invoices have been sent and are still unpaid to time your follow-ups effectively.Time Tracking & Expenses
Use the Timer Widget
Real-time tracking beats guesswork. “I think I worked 4 hours” vs “I worked exactly 3.7 hours” Make it Habit: Open computer → Start timer → Work → Stop timer → Add descriptionAdd Descriptions Immediately
“Website homepage design” typed now > “Something for ACME” typed later. Memory fades fast.Log Expenses Immediately
Right after expense → Take photo → Upload to Every Why: Receipts get lost, details forgotten, tax deductions missed, billbacks forgottenAutomation & Efficiency
Test Automations Thoroughly
Before activating:- Enable test mode
- Generate test invoice
- Review amounts, line items, tax, formatting
- Disable test mode, then activate
Communication Strategy
Set Clear Payment Terms
Invoice notes should include:- Payment due date (clear and prominent)
- Acceptable payment methods
- Late payment policy
- Contact for questions
Follow Up Strategically
Timeline:- Day 0: Invoice sent
- Day 7: Friendly check-in if no response
- Day 15: Payment reminder if unpaid
- Day 25: Urgent reminder if overdue
- Day 31+: Serious collection conversation
Thank Clients for Payments
Simple but powerful: “Thank you for your payment! We appreciate your business.” Impact: 30 seconds, strengthens relationships, increases retentionFinancial Health
Monitor Weekly & Review Monthly
Weekly Dashboard:- Outstanding amount
- Overdue amount
- This month’s revenue
- Upcoming due dates
- Days Sales Outstanding (DSO)
- Payment conversion rate
- Revenue per client
- Profit margin per service
Leverage AI
Chat with Agent Regularly
Make Every Agent your assistant for:- “What should I focus on this week?”
- “Which invoices are overdue?”
- “Create an invoice for…”
- “Send reminder to slow-paying clients”
Customize Business Context
Update organization prompt with your services, target clients, communication style, and pricing philosophy. Result: Agent responses perfectly aligned with your businessUpload Reference Files
Give Every Agent access to:- Standard service agreement
- Rate card and pricing
- Brand guidelines
- Proposal templates
Growth Strategies
Analyze Your Best Clients
Identify patterns in revenue, payment speed, profitability, and repeat business. Double down on what works.Track Service Performance
Optimize your offerings:- Promote high-margin services
- Improve or drop low-margin services
- Price based on value, not just cost
Increase Rates Regularly
Annual rate review: Skills improve, experience accumulates, market rates change. How: Update offerings with new rates, grandfather existing clients (optional), new projects at new ratesCommon Mistakes to Avoid
❌ Skipping organization setup → Unprofessional invoices ✅ Complete setup before first invoice ❌ Manual line items every time → Slow and error-prone ✅ Create offerings first ❌ Waiting to send invoices → Delayed payment, poor cash flow ✅ Send immediately after work complete ❌ Ignoring email tracking → Missed follow-up opportunities ✅ Monitor opens and follow up strategically ❌ Not recording payments → Confusion and inaccurate status ✅ Record immediately ❌ Deleting old clients → Lost history ✅ Archive inactive clients insteadThe 80/20 Rule
20% of actions = 80% of results: Highest Impact Actions:- Enable online payments (Stripe)
- Create offerings for all services
- Use automations for recurring billing
- Track email opens before following up
- Monitor cash flow weekly
Next Steps
Start Strong
Follow the quickstart guide
Learn Workflows
Master common business workflows
Get Help Anytime
Contact support
Join Community
Connect with other users
Remember: Success with Every is about building good habits. Start with the basics, add gradually, and soon it’s second nature!
