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Foundation First

Complete Organization Setup

Spend 30 minutes on setup to save hours later. Every feature depends on proper configuration. Essential Checklist:
  • ✅ Business info (name, address, email, phone, logo)
  • ✅ Brand color
  • ✅ Default currency and payment terms (Net 30 recommended)
  • ✅ Sales tax rate and invoice note templates
Ask Every Agent: Let AI configure your entire organization setup:
  • “Set up my organization: Acme Consulting LLC, 123 Main Street Suite 100, [email protected], Net 30 payment terms, 8% sales tax”
  • “Update my organization settings with my logo and set brand color to #0066CC”
  • “What’s missing from my organization setup? Help me complete it”

Connect Stripe Early

Clients with online payment options pay 5-10x faster. Even if most pay by check, give them the option. Benefits: No waiting for checks, instant confirmation, reduces “forgot to pay” excuses, professional experience Setup Time: 10 minutes | Impact: Dramatically faster payment

Client Management

Use Smart Client Features

Client Enrichment - Auto-fill company logo, address, website, and industry info for business clients (click more options menu ⋮ → Enrich Client) CC Emails - Add accounting departments, project managers, and stakeholders to keep everyone informed Import Contacts - Use Google contact suggestions in the client form plus the Scan Contacts card on your Home dashboard to add recent contacts in minutes
Ask Every Agent: Instantly populate your client list:
  • “Scan my Google contacts and add the clients you find”
  • “Connect my Google Workspace and pull in my top business contacts”
  • “Show me Google contacts we’ve already imported and which ones are missing email addresses”

Invoicing Excellence

Create Offerings First

Set up service/product catalog with standard rates before invoicing. Benefits: 10x faster invoicing, consistent pricing, professional descriptions, automatic tax, rate history Investment: 30 minutes | Return: 5-10 minutes saved per invoice forever
Ask Every Agent: Create your service catalog in seconds:
  • “Create offerings for all my standard services: Strategy Consulting 200/hr,WebDevelopment200/hr, Web Development 150/hr, Project Management $175/hr”
  • “Set up product offerings for my digital products with standard pricing”
  • “Show me all my offerings and which ones generate the most revenue”

Use Detailed Line Items

Bad: “Consulting - $5,000” Good: “Brand Strategy Consultation - Competitive analysis, target audience research, brand positioning workshop, strategic roadmap development, and final presentation. Includes 3 rounds of revisions.” Why: Reduces disputes, justifies pricing, sets expectations, looks professional

Track Invoice Status

Monitor which invoices have been sent and are still unpaid to time your follow-ups effectively.
Ask Every Agent: Smart invoice tracking and follow-up:
  • “Show me all sent invoices that are still unpaid”
  • “Which invoices are overdue by more than 7 days?”
  • “Send payment reminders to all clients with invoices overdue by more than 15 days”

Time Tracking & Expenses

Use the Timer Widget

Real-time tracking beats guesswork. “I think I worked 4 hours” vs “I worked exactly 3.7 hours” Make it Habit: Open computer → Start timer → Work → Stop timer → Add description

Add Descriptions Immediately

“Website homepage design” typed now > “Something for ACME” typed later. Memory fades fast.

Log Expenses Immediately

Right after expense → Take photo → Upload to Every Why: Receipts get lost, details forgotten, tax deductions missed, billbacks forgotten
Ask Every Agent: Effortless expense management:
  • “Log this receipt” (upload photo) → Agent reads and creates expense entry
  • “Show me all my unbilled expenses for this month, organized by client”
  • “Create an expense report for Q4 2024 categorized by type”
  • “Which expenses over $100 don’t have receipts attached?”

Automation & Efficiency

Test Automations Thoroughly

Before activating:
  1. Enable test mode
  2. Generate test invoice
  3. Review amounts, line items, tax, formatting
  4. Disable test mode, then activate
Start with Drafts: Set automation to “Create as Draft” initially. Review first 2-3 months, then switch to “Send Immediately.”
Ask Every Agent: Set up and manage automations easily:
  • “Create a monthly automation for Acme Corp - $5000 retainer on the 1st of each month”
  • “Show me all my active automations and when they’ll run next”
  • “Pause the automation for Smith Industries until next quarter”
  • “Test run all my automations to make sure they’re working correctly”

Communication Strategy

Set Clear Payment Terms

Invoice notes should include:
  • Payment due date (clear and prominent)
  • Acceptable payment methods
  • Late payment policy
  • Contact for questions

Follow Up Strategically

Timeline:
  • Day 0: Invoice sent
  • Day 7: Friendly check-in if no response
  • Day 15: Payment reminder if unpaid
  • Day 25: Urgent reminder if overdue
  • Day 31+: Serious collection conversation
Tone Progression: Friendly → Reminder → Urgent
Ask Every Agent: Automate strategic follow-ups:
  • “Send friendly reminders to all clients with invoices due in the next 3 days”
  • “Which invoices are overdue by more than 30 days? Draft firm payment reminder emails”
  • “Show me payment patterns - which clients consistently pay late?”

Thank Clients for Payments

Simple but powerful: “Thank you for your payment! We appreciate your business.” Impact: 30 seconds, strengthens relationships, increases retention

Financial Health

Monitor Weekly & Review Monthly

Weekly Dashboard:
  • Outstanding amount
  • Overdue amount
  • This month’s revenue
  • Upcoming due dates
Monthly Metrics:
  • Days Sales Outstanding (DSO)
  • Payment conversion rate
  • Revenue per client
  • Profit margin per service
Ask Every Agent: Get instant financial insights:
  • “Show me my cash flow dashboard - total outstanding, overdue amounts, this month’s revenue”
  • “What’s my Days Sales Outstanding (DSO) and how has it trended over the last 6 months?”
  • “Who are my top 10 clients by total revenue? Show me year-over-year comparison”
  • “Calculate my payment conversion rate and average time to payment by client”

Leverage AI

Chat with Agent Regularly

Make Every Agent your assistant for:
  • “What should I focus on this week?”
  • “Which invoices are overdue?”
  • “Create an invoice for…”
  • “Send reminder to slow-paying clients”

Customize Business Context

Update organization prompt with your services, target clients, communication style, and pricing philosophy. Result: Agent responses perfectly aligned with your business
Ask Every Agent: Leverage AI for complete workflow automation:
  • “Review all my clients and suggest which ones might be good candidates for retainer agreements”
  • “Analyze my pricing strategy - am I charging market rates for my services?”
  • “Draft a proposal for Acme Corp for a 3-month consulting engagement, use my standard rates and format”
  • “What should I focus on this week to improve my cash flow?”

Upload Reference Files

Give Every Agent access to:
  • Standard service agreement
  • Rate card and pricing
  • Brand guidelines
  • Proposal templates
Benefit: Consistent terms, correct pricing, brand voice maintained

Growth Strategies

Analyze Your Best Clients

Identify patterns in revenue, payment speed, profitability, and repeat business. Double down on what works.
Ask Every Agent: Identify and replicate success patterns:
  • “Analyze my client base - who are my most profitable clients and what do they have in common?”
  • “Which clients have the best payment history? Help me find similar prospects”
  • “Compare my top 5 vs bottom 5 clients - what patterns should I look for?”

Track Service Performance

Optimize your offerings:
  • Promote high-margin services
  • Improve or drop low-margin services
  • Price based on value, not just cost
Ask Every Agent: Optimize your service portfolio:
  • “Rank all my services by profitability - which should I focus on selling more?”
  • “How much time am I spending on each service type? Is it worth the revenue?”
  • “Which offerings have I used most in the last 6 months and what’s the trend?”

Increase Rates Regularly

Annual rate review: Skills improve, experience accumulates, market rates change. How: Update offerings with new rates, grandfather existing clients (optional), new projects at new rates
Most service businesses should increase rates 5-10% annually to keep pace with inflation and skill growth!

Common Mistakes to Avoid

❌ Skipping organization setup → Unprofessional invoices ✅ Complete setup before first invoice ❌ Manual line items every time → Slow and error-prone ✅ Create offerings first ❌ Waiting to send invoices → Delayed payment, poor cash flow ✅ Send immediately after work complete ❌ Ignoring email tracking → Missed follow-up opportunities ✅ Monitor opens and follow up strategically ❌ Not recording payments → Confusion and inaccurate status ✅ Record immediately ❌ Deleting old clients → Lost history ✅ Archive inactive clients instead

The 80/20 Rule

20% of actions = 80% of results: Highest Impact Actions:
  1. Enable online payments (Stripe)
  2. Create offerings for all services
  3. Use automations for recurring billing
  4. Track email opens before following up
  5. Monitor cash flow weekly
Result: Faster payments, less manual work, better collection rates, healthier cash flow, less stress

Next Steps

Remember: Success with Every is about building good habits. Start with the basics, add gradually, and soon it’s second nature!